Tag: Health 2.0

HEALTH2.0/TECH: PeerWisdom vs OrganizedWisdom

In the great Pacific Northwest, today’s fun start-up is called PeerWisdom, which apparently has pulled down a quick $2m to build something in the patient communities space. They’re not alone of course, and even the articlethat "exposes" them (in an “add”) mentions PatientsLikeMe. And of course DailyStrength and a lot of others are trying to figure out if there’s a there there in not only the patient community realm, but also in using it as a data gathering vehicle. But when one of the most interesting community outfits is called OrganizedWisdom, perhaps PeerWisdom could have thought of another name.

Or perhaps we’re going to get a rash of “wisdom” names and that Charles Mackay dude has lots to answer for.

HEALTH 2.0 User-Generated Healthcare

Web 2.0 technologies including social networking, blogs,  patient communities and online tools for search and self-care management look as though they will permanently alter the health care landscape. Come meet the leading figures in Health2.0. You’ll see rapid fire demos from start-ups and  hear the reactions from established players in the field. Health2.0–User Generated Healthcare  is a conference with new content, a dedicated report, networking, exciting demos, and expert interaction. It features leaders from Google, Sermo, Intuit, PatientsLikeMe, Healthline, Healia, WebMD, Microsoft, Organized Wisdom, MedHelp and many, many more. You’ve never seen anything like this in health care before.

HEALTH2.0: Health2.0 for professionals, by Jos Bakker

Jos Bakker is a Senior Director, Global Strategic Mkt & Business Dev’t, Healthcare Informatics, Philips Medical Systems, and a regular correspondent with THCB on the important topics of international health care and European soccer. He sent me an email the other week about Health2.0 that I think is very interesting, so I got his permission to share a slightly edited version with you all.

In case you plan to unravel the myths versus realities on Health2.0 some day in the not too distant future, I respectfully offer you a few of my observations and suggestions.

Please, please avoid the confusion caused by mixing up two totally different takes on Health2.0. Scott Shreeve and others tend to position Health 2.0 (companies) as the enabler to transform healthcare– using the bible du jour ( Redefining Healthcare by Porter et al). Others, including me by the way, simply look at it as the evolution in web space finally hitting the health care domain, and yes, web geeks love to put stakes in the ground like web 1.0 , 2.0 , 3.0 coming up. I suggest you refer to O’Reilly’s "Web 2.0 doc for dummies” like me ( and you ?!), in which the attributes/competencies for ”Web 2.0 ” compliance are depicted in a straightforward laymen’s manner:

Core Competencies of Web 2.0 Companies

In exploring the seven principles above, we’ve highlighted some of
the principal features of Web 2.0. Each of the examples we’ve explored
demonstrates one or more of those key principles, but may miss others.
Let’s close, therefore, by summarizing what we believe to be the core
competencies of Web 2.0 companies:

  • Services, not packaged software, with cost-effective scalability
  • Control over unique, hard-to-recreate data sources that get richer as more people use them
  • Trusting users as co-developers
  • Harnessing collective intelligence
  • Leveraging the long tail through customer self-service
  • Software above the level of a single device
  • Lightweight user interfaces, development models, AND business models

The next time a company claims that it’s "Web 2.0," test their
features against the list above. The more points they score, the more
they are worthy of the name. Remember, though, that excellence in one
area may be more telling than some small steps in all seven.

Most or all of the core competencies listed do apply to the proclaimed Health2.0 companies (Scott’s list, Tony’s list , your favourites)….

While a lot of buzz and hype is generated on the consumers/patient web portals (Revolution, MSFT, WebMD), I think the use of Web 2.0 technology as of today by clinical professionals is much more interesting – and able to deliver results much more quickly. You yourself highlighted Sermo once more but I want to draw your attention to a similar physician driven scoop in Radiology. It’s got a well defined target community with a well defined goal: annihilating the old economy overpriced/always outdated diagnostic image reference books/CD’s sold by the Springer’s of the world. Please spend some time to surf and its wiki competitor

Staying even closer to my own backyard: we (Philips) are using the same tools to let our customers educate their peers in an interactive way. We coined it NetForum. The result is deploying best practices globally in using a complicated beast as MRI much more effectively,and getting an order of magnitude improvement in consistency/quality. Even better from a vendor’s perspective, it’s accelerating development of new protocols with solid FDA approval data and tracking proper use of MR buttons in real time–both big pleasers for the engineers. For Philips’ salesfolks this is a great tribe-building/customer retention asset. I am sure GE and Siemens are not stupid either.The key secret and magic of NetForum is of course the online connection of its web content plus intelligence with the actual software running Philips MR’s in the field.

To get a glimpse what this is all about see If you have the time, go to the NetForum guided tour in the web services box. It’s a bit snail speed,and it spends just a few words at the very end of the tour for obvious competitive reasons about the options you have to ”contribute” to the NetForum community. It just goes a lot further than one way training, PR or remote service monitoring. The ”contributors” have been opened up recently.

A humble, down to earth example of a relatively small user community as co-developers, harnessing collective intelligence with a smart (Philips)  back office to add more value.

The point I want to make is that, in parallel to the ”disruptive/top down” Web 2.0 inspired Health2.0 startups, the established vendors are starting to dip their toes in the same water, but in a more bottom up/organic way. They will meet each other someday in the middle.

TECH/HEALTH2.0: Healthcamp2

I was sick on Saturday plus had had certain domestic issues arise after telling my fiancee that I was planning on abandoning her for work on a Saturday that was, err, unpaid. So I missed HealthCamp2. But it looked pretty interesting.

HEALTH2.0: PR slop busted, but not really!

Over at, which is in the physician rating game, there’s a rather grumpy post about Steve Case from RevolutionHealth on Good Morning America. Other that they’re competitors, I’m not quite so sure why NDDB is so grumpy. I think that Revolution’s helping to define the Health2.0 rating, community, tools et al market and that’s very helpful for all the companies involved. A rising tide will potentially lift all boats.

But they do have one fun “gotcha”. Seems that Revolution’s PR guys/gals have left an old press release draft out on the web that they should have sent to the trash. and it contains this quote:

“While there are many sites that offer health information, none is as exhaustive and user friendly as,” said XYZ Expert. “The site offers something for everyone. Whether you’re looking to research a recent diagnosis, lose weight or connect with others who share similar health issues, you can find it all on”

Now we all know that press release quotes aren’t actual quotes. So playing gotcha is a little unfair. But I went the extra step to see what happened in the actual press release. And here’s what it said:

"Reliable and useful information about health is a precious commodity. can help consumers take greater control of their health," said David A. Kessler, M.D., former Commissioner of the Food and Drug Administration; Kessler consulted with Revolution Health on the development of the site.

See, they got an XYZExpert (David Kessler) and he made up his own quote! If he’d used the one the PR firm gave him, then it wouldn’t have been so clever (and it would have been rather more fun!). But PR guys, you should take the old one off the web, already.

TECH/CONSUMERS: Musings on IFTF, Health2.0 and social networking

I sat in a meeting today put on by my old colleagues at IFTF. (There are some other bloggers here, so there’ll be more about the meeting elsewhere). The room is filled with an interesting mix of techies, health care people, non-health care people, foundations, drug companies et al.

IFTF is fixated on the concept of biocitizenship. They’re interested in how wider communication tools (of which the Web2.0 tools are one) are allowing social movements to spread, and how this has enabled much more activism. I’m not convinced that this combination is as true or as new as they think, but it’s an interesting lens with which to view these emerging communities. For more on the biocitizen, look here — or contact Jody Ranck. I’m not going to detail IFTF’s research here. They’ve done some cool scenarios (including one with Howard Rheingold’s daughter acting as a “not LonelyGirl” faux youtube video as a very new health care consumer) in progress plus they sell their research for money (and if you’re a corporation it’s probably worth buying).

We also heard from the CDC, Revolution Health and They are combining new tools, new communities and new techniques at a staggering rate. They’re also seeing some real growth. Revolution has been seeing big growth and although they didn’t give the numbers, DailyStrength seems to have 4–5,000 people per discussion group. It seems that better, more personalized search, and mapping your personal situation to that of others is the future to handle all this new information. I think that Natural Language Recognition based processing and search is going to be very important (which is why I’m so high on Enhanced Medical Decisions). However, much more of this will be dependent on what IFTF calls computing “sensemaking” (Computing has gone from processing to communicating, to sensing and on to “sensemaking”). That’s going to match patterns and heuristics to match your data. So that you get exactly what you need from all the stuff out there about you—and then that will get combined with the sensor information from medical devices et al.  And then put that all in context-which may be done by computers or humans with computers.

All interesting stuff, but there’ll need to be much more unpacking of these tools and the business models for them in the next little while….

TECH/HEALTH2.0: The trademark for Health2.0

I’m at IFTF’s meeting today with a group discussion health new media. The Health2.0 term has been used alot and at Dmitriy’s urging I thought I’d clarify something.

Yes I’ve trademarked Health2.0. No, I will not stop anyone using it. I’ll be giving control over the trademark to the collective advisory board for the Health2.0 Conference. All I want to make sure is that no one uses the trademark offensively (pun intended) as for instance has happened with the term eRx.

More from IFTF later…


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