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Category: Jessica DaMassa

WTF are Digital Therapeutics? | Digital Therapeutics Alliance Executive Director, Megan Coder

Digital therapeutics has exploded as the new hot buzzword in digital health. But how are digital therapeutics different from digital health applications, applied health signals, or m-health technologies? The Digital Therapeutics Alliance was formed to answer that exact question. DTA Executive Director Megan Coder sets the record straight, hint: it involves software algorithms.

Filmed at JP Morgan Healthcare in San Francisco, CA, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

Ridesharing Startup Cuts Medical Costs with Innovative Service | Mark Switaj CEO of RoundTrip

By JESSICA DAMASSA, WTF HEALTH

The future of healthcare includes ridesharing, according to startup CEO Mark Swita of RoundTrip. 1 in 5 patients misses or delays care due to transportation issues, which creates costly problems that are much more expensive to treat later. RoundTrip is disrupting the medical transportation industry by providing on-demand medical transportation for hospitals, healthcare organizations, transportation organizations, and health plans.

Filmed at the JP Morgan Healthcare Conference in San Francisco, CA, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health



Disrupting the Health Coach | Marina Borukhovich & Eugene Borukhovich, YourCoach

By JESSICA DAMASSA, WTF HEALTH

Health coaches are playing an ever-more important role in healthcare, but there’s no one single authority when it comes to finding one — or vetting them for that matter — until now. Marina Borukhovich, CEO of startup YourCoach, talks about how she hopes to disrupt health coaching after she learned the value of having a ‘squad’ of experts help her through her cancer journey. Joining in is Eugene Borukhovich, of Bayer G4A, who serves as an advisor to YourCoach and is also Marina’s husband — possibly making them the “Beyonce & Jay-Z” power couple of digital health.

Filmed at JP Morgan Healthcare Conference, San Francisco, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

Health in 2 Point 00, Episode 76 | Facebook releasing an EMR? Jim Cramer Going to Epic? #AprilFools

Facebook is releasing an EMR? Jim Cramer is going to work at Epic? April Fools! On today’s actual Health in 2 Point 00 Episode 76, Jess asks me about the follow up from Health Datapalooza, which ended with the government saying they will be changing the world and that everyone should join them in their initiative to innovate digital health. AHRQ & CMMI ran digital health challenges, and CMMI will be doing an AI challenge for $1 million for startups in the space. Speaking of the government, Seema Verma was in the news for her PR spending and as I said “Evil Twin Seema” and “Good Seema” are joined at the hip and they should “not screw around on the PR front”. In other news, MountSinai launched a digital health institute to develop advances in artificial intelligence and other emerging health care technologies spaces. Clover Health laid off a ton of people, and according to me, they are starting to get serious because running a Medicare Advantage plan is hard work — Matthew Holt

Amazon, Google, Microsoft Healthcare Takeover | Dr. Rasu Shrestha, Atrium Health

By JESSICA DAMASSA, WTF HEALTH

One of the fastest growing chronic condition management companies in healthcare, Livongo just made some big new hires and minted a new category in health tech called “Applied Health Signals.” What’s this? Well, if your new health solution ties together devices, data science, coaching, and clinical management, YOU might be an Applied Health Signals company. CEO Glen Tullman walks us through the new concept, shares his insight on the good & bad of consumer tech companies heading into health… then explains the strategery behind changes to the company’s C-suite and confronts the rumors I’ve been hearing about an IPO.

Filmed at the JP Morgan Healthcare Conference in San Francisco, CA, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

Will Digital Therapeutics be ‘The End’ of Digital Health? | Eugene Borukhovich, G4A Bayer

By JESSICA DAMASSA, WTF HEALTH

How are ‘digital therapeutics’ different than what we’ve already been doing in ‘digital health’? Eugene Borukhovich, Global Head of Digital Health for Bayer, talks about how he thinks eventually the term ‘digital health’ will just disappear. What’s behind this prediction? Listen in to find out.

Filmed at JP Morgan Healthcare Conference, San Francisco, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

Investment State-of-Play in Big Pharma: Bayer’s Eugene Borukhovich Weighs In

By JESSICA DaMASSA, WTF HEALTH

Bayer’s G4A team launched their 2019 program today, so here’s a little help for anyone curious about the state of pharma startup investment and what it takes to land a deal there these days.

I had the chance to pick the brain of Bayer’s Global Head of Digital Health, Eugene Borukhovich, during JP Morgan Healthcare Week and pulled out these three gloriously thought-provoking soundbites from our conversation to give you some insight as to the mindset over at big Bayer.

  • “Digital therapeutics are shining light on the convoluted, complex mess of digital health”

If you’ve wondered what lies ‘beyond the pill’ for Big Pharma, wonder no more. It seems the answer is digital therapeutics. Eugene predicts that “within the next couple of years, ‘digital health’ as a term will disappear,” and calls out organizations like the Digital Therapeutics Alliance for their efforts to set standards around evidence-base and behavior modification so regulators and strategic investors alike can properly evaluate claims made by health tech startups. As time goes on, it looks like efforts to ‘pharma-lize’ the ways startups take their solutions to market will increase, pushing them into more traditional go-to-market pathways that have familiar and comforting guidelines in place. As Eugene says, “Ultimately, what we say in my team, is that it’s about health in a digital world today.” Sounds like that’s true for both the products he’s seeking AND the way pharma is looking to bring them to market… 

  • “These multi-hundred million [dollar] press releases are great to a certain extent, but what happened to the start-up style mentality?”

When asked about Big Tech getting into Big Health, in the end, it seems, Eugene shakes out to be in favor of the ‘Little Guy’ – or, at least, in their approach. Don’t miss his comments about “cockiness in our healthcare industry” and how Big Tech is working around that by partnering up, but the salient point for startups is that big companies still seem very much interested in buddying with smaller businesses. It’s for all the same reasons as before: agility, the ability to iterate quickly, and the opportunity to do so within reasonable budgets. Eugene offered this telling rhetorical musing: “Just because it’s a combination of two big giants…do you need to do $500 million? Or, do you give some…traction, milestone, [etc.]…to prove it, just like a start-up would?”

  • “In large organizations, transformation equals time, and…we don’t have time.”

“To me,” says Eugene, “the biggest challenge is actually landing these inside the organization.” He’s talking about novel health solutions – digital therapeutics or otherwise – after learning from previous G4A cycles. Culture, precedent, and years of market success loom large in big healthcare companies across the ecosystem, which is one reason why innovation inside them is so challenging. Eugene says he’s “a big believer in a small team – even in large organizations – to take something by the cojones, and get shit done, and move it forward, and push the envelope from the bureaucracy and the process.” There’s a sense of urgency to ‘innovate or die’ in the face of the growing competition in the healthcare industry. “Back to this earlier conversation around whether it’s tech giants or other companies,” he adds, “it is a race to the speed of the organization. How quickly we learn and how quickly we make the decisions. Bottom line, that’s it.”

There’s plenty more great insights and trend predictions where these came from, plus the juicy details behind how G4A itself has pivoted this year. Check out the full interview now.

The Future of Genome Sequencing | Veritas Chief Marketing & Design Officer Rodrigo Martinez

By JESSICA DAMASSA, WTF HEALTH

DNA testing companies like 23andMe have opened the genome market in the last decade, with adoption skyrocketing on both consumer and clinical sides. Now the trend is pushing even further, from genotyping technology to whole genome sequencing and the health implications are massive. While genotyping looks at less than half of 1% of your genome, whole genome sequencing looks at over 99% of your genome. That’s about 6.4 billion letters of DNA! With elite awards from MIT, Fast Company, and more, Veritas Genetics is not only designing great, user-friendly experiences for people to engage with their personal genome information, but taking it a step further by providing actionable insights that actually result in a healthier life.

Filmed at the JP Morgan Healthcare Conference in San Francisco, CA, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

A Mental Health Chatbot that Can Reduce Symptoms of Depression by 13-18% | Michiel Rauws of X2AI

Mental health chatbot startup, X2AI, uses a text-based chatbot to respond to people experiencing depression, addiction, and thoughts of suicide via customized text conversations. More than 4 million people have paid access to the service, which has been shown to reduce symptoms of depression by 13-18%. Founder Michiel Rauws talks about how machine learning helped develop the bot (called Tess) and what’s on tap next for his company.

Filmed at the JP Morgan Healthcare Conference in San Francisco, CA, January 2019.

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health


The Neobiological Revolution | Jane Metcalfe, CEO NEO.LIFE & Founder Wired Magazine

By JESSICA DAMASSA, WTF HEALTH

Jane Metcalfe founded Wired Magazine 25 years ago to talk about the tech revolution. Today, her new publication, NEO.LIFE is reporting from the the front lines of the “Neobiological Revolution.” From the most astounding developments in neuroscience, genome sequencing, and longevity to biohacking, synthetic biology, fertility, and human performance, NEO.LIFE covers the bleeding edge of health innovation. From that vantage point, we got Jane to weigh in on all the big questions…like how is today’s health tech scene reminiscent of the burgeoning tech scene of the 90’s? And, of course, why the f%$! are there still fax machines in hospitals?!

Jessica DaMassa is the host of the WTF Health show & stars in Health in 2 Point 00 with Matthew Holt.

Get a glimpse of the future of healthcare by meeting the people who are going to change it. Find more WTF Health interviews here or check out www.wtf.health

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