Health disparities domestically and globally can often be attributed to social determinants of health (SDoH). According to Healthy People 2020, SDoH are conditions and resources in the environments in which “people are born, live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks.” Examples of these include: resources to meet daily needs (e.g. access to and quality of housing and food markets), educational opportunities, employment opportunities, and transportation. Despite well-established literature on the importance of SDoH, these factors are often overlooked and excluded in health care frameworks.
Concurrently, health services provided in
traditional settings such as hospitals and clinics can be expensive and
inaccessible. There are a large number of communities, from rural areas to
major cities, that are in need of high-quality care. Innovative technologies
can mitigate these challenges. Home and community-based care models coupled
with digital tools provide the opportunity to serve patients where they feel
most comfortable in a cost-effective manner.
For the SDoH Challenge, innovators were asked to
develop novel digital solutions that can help providers and/or patients connect
to health services related to SDoH. Over 110 applications were submitted to the
SDoH Challenge. For the Home and Community Based Care Challenge, applicants
were asked to create technologies that support the advancement of at-home or
community-based health care. Nearly 100 applications for Home and Community
Based Care Challenge were received.
GuideWell Innovation, in collaboration with Catalyst @ Health 2.0, is thrilled to announce the opening of applications for the GuideWell Matchmaking Summit – a new corporate/investor matchmaking event hosted at the GuideWell Innovation Center in Orlando, FL on August 29-30, 2019.
This exciting opportunity connects established
healthcare organizations and investors with growing health technology
companies. Through professionally curated meetings, the event is designed to
encourage synergistic relationships while promoting the testing,
commercialization, financing and adoption of innovative digital health tools.
Meetings are arranged based on participating organizations’ needs and areas of
expertise, allowing for the cultivation of diverse partnership opportunities
between digital health innovators, healthcare corporations, and investors that
support the growing digital health ecosystem.
The GuideWell Matchmaking Summit is a 2-day
event that will be held at the GuideWell Innovation Center in Orlando, FL. The
first day of the Summit will be a corporate matchmaking opportunity for invited
scale up health technology companies to meet with healthcare organizations that
are qualified customer prospects. participants will have a series of meetings
that are arranged based on “matched” areas of focus. Innovators will have the
opportunity to demo their technology, detail their value proposition, and
discuss business avenues with potential partners. Concurrently, healthcare
leaders can identify up-and-coming digital health products to utilize at their
The second day of the Summit will be an
investor showcase/matchmaking event for invited health technology scale ups to
connect with a national network of venture capitalists. Scale up health
technology companies will be competitively selected to attend the Summit based
on customer/investor fit with attending corporations and investors.
Nearly a decade has passed since Healthy People 2020positioned social determinants of health (SDoH) at the forefront of healthcare reform. As defined by the report, SDoH are the “conditions in the environment in which people are born, live, learn, work, play, worship, and age, that affect a wide range of health, functioning, and quality of life outcomes.” Examples of social determinants include:
Resources to meet daily needs (e.g., safe housing and local food markets)
Educational, economic, and job opportunities
Community-based resources in support of community living and opportunities for recreational and leisure-time activities
The ability to influence
social determinants largely falls outside of the health care system’s reach.
Therefore, a key to address opportunities for health involves collaboration between
health care and different industries such as education, housing, and
transportation. Both the public and private sectors have made significant
efforts to bridge the gap between physical, mental, and social care by
experimenting with non-traditional partnerships.
The Center for Disease Control and Prevention (CDC) has spearheaded multiple programs with government agencies and community partners to achieve the goals outlined in Healthy People 2020. One of the most notable successes is the Childhood Lead Poisoning Prevention Program, an initiative by the CDC with the Department of Housing & Urban Development and the U.S. Environmental Protection Agency. Through housing rehabilitation, enforcement of housing and health codes, and partnerships with healthcare experts, the program helped Healthy People 2020 exceed their target of reducing blood lead level in children.
Other programs such as the “National Program to Eliminate Diabetes Related Disparities in Vulnerable Populations,” leveraged community partners and resources to increase food security, health literacy, and physical spaces for active living. In one of their projects, the program partnered with community health workers (promotoras) who spoke Spanish to engage with Hispanic/Latino communities where participation to Diabetes Self-Management Education (DSME) was low. The community health workers provided linguistically and culturally-sensitive materials that effectively increased participation in DSME among the targeted population. The outcomes from such initiatives have inspired more health and community organizations to work together to reduce health disparities.
Innovation, in collaboration with Springboard Enterprises, is hosting an
exciting new 10-week Scale Up Accelerator program for women-founded health tech
companies (or those with at least one female key
executive) located in the Southeastern US (FL, GA,
AL, MS, LA, NC, SC, KY, TN). Because both women-led startups and the
South East are lagging in access and closure of venture capital, this unique
cohort is dedicated to accelerating the growth and financing of companies
within these demographics.
The program will run from Jun 26th – Aug 30th and
includes a kickoff boot camp (June 26th – 28th) at the
GuideWell Innovation Center in Orlando, FL. Most of the program will be conducted virtually other than the 3-day kickoff boot
camp and a innovator/investor matchmaking showcase at the end of August. During
weeks 2-9, the cohort companies will be matched with various advisors and are
expected to connect with advisors every week. In addition, each week will
incorporate a virtual 2-hour workshop/collaboration session led by subject
matter experts on key challenge topics faced by most early-stage health tech
criteria for the cohort:
Company must be a health, wellness
or medical device technology company that addresses critical gaps in providing
affordable, accessible health care or holistic health/wellness solutions for
diverse populations and communities in the United States
Life sciences companies are NOT
eligible for this cohort
Women founders or key executives
must own a minimum of 25% of the company’s equity
The company must be headquartered
and have a minimum of 50% of its staff located in the Southeastern US (FL, GA,
AL, MS, LA, NC, SC, TN, KY)
Can show proof of “Scale Up”
traction through revenues, capital raised, customer acquisition, and product
development (see below)
Addressing a huge market
opportunity in the U.S. healthcare, holistic health or wellness industry
In an AARP survey of 2000 adults, 6 out of 10 respondents indicated they prefer to stay in their home and community for as long as possible. This desire increases with age; more than 75% of adults over 50 would rather remain in a familiar environment where they have strong connections to friends, neighbors, and businesses. However, for the elderly and people with chronic illness or disabilities, remaining at home can be difficult. These populations require services that are often provided at long term care facilities (e.g. nursing homes) and/or formal medical settings– which can be costly, inconvenient, and inefficient.
Individuals of all ages across the health spectrum have also expressed interest in receiving health services in the home or community as a means to access higher quality and convenient care. With consumer demand for patient-centered care, the U.S. healthcare system has steadily steered away from institutional services in favor of home and community-based services (HCBS). Since 2013, Medicaid expenditures for HCBS has continued to exceed spending for institutional services. HCBS now accounts for 55% of Medicaid Long Term Care spending.
As the largest payor for healthcare in the United States, the Center for Medicare and Medicaid Services (CMS), is often the first to experiment and adopt new care delivery models. With Medicaid’s perceived benefits with HCBS, the CMS has also changed what is covered under Medicare Advantage (MA) to accommodate for the transition towards home and community based care. In 2018, CMS added “non-medical in-home care” as a supplemental benefit for 2019 MA plans. This year, CMS continued to broaden the range of supplemental benefits for MA 2020 to cover any benefits “that have a reasonable expectation of improving or maintaining the health or overall function” of beneficiaries with chronic conditions or illnesses.
The Robert Wood Johnson Foundation (RWJF) has partnered with Catalyst @ Health 2.0 to launch two innovation challenges on Social Determinants of Health (SDoH) and Home & Community Based Care. As a national leader in building a culture of health, RWJF is inspiring and identifying novel digital solutions to tackle health through an unconventional lens.
Health starts with where we live. As noted in Healthy People 2020 social determinants
of health are, “conditions in the environments in which people are born, live,
learn, work, play, worship, and age… [that] affect a wide range of health
functioning, and quality-of-life outcomes and risks.” For example, children who
live in an unsafe area cannot play outside making it more difficult for them to
have adequate exercise. Differences in SDoH heavily influences communities’
well-being and results in very different opportunities for people to be
Despite our knowledge on SDoH, the current healthcare system utilizes care models that often fail to take into account the social and economic landscape of communities– neglecting factors such as housing, education, food security, income, community resources, transportation and discrimination. Little progress has been made on incorporating SDoH into established health care frameworks. Healthcare providers and patients alike either have limited understanding of SDoH or have limited opportunities to utilize SDoH knowledge. RWJF established the “Social Determinants of Health Innovation Challenge” to find novel digital solutions that can help providers and/or patients connect to health services related to SDoH.
Home and community-based care is also important to enable Americans to live the healthiest lives possible. In-patient and long-term institutional care can be uncomfortable, costly, and inefficient. Digital health solutions in the home and community offer opportunities for care that better suit the patient and their loved ones. For example, innovations such as remote patient monitoring (RPM) have created new care models that allow the providers, caregivers, and patients to manage care where a person is most comfortable. RPM serves as a reminder that technologies in the home and community offer alternatives methods to engage the patient, increase access to care, and receive ongoing care. Therefore, RWJF is launching the “Home & Community-Based Care Challenge,” to encourage developers to create solutions that support the advancement of at-home or community-based health care.
Catalyst @ Health 2.0 is proud to have worked with the Robert Wood Johnson Foundation to address issues in substance misuse and artificial intelligence through two exciting innovation challenges. Following the finalists’ live pitches at the Health 2.0 Annual Conference, Matthew Holt and Indu Subaiya had the pleasure to interview leaders from the six companies that placed in the top spots across both competitions.
First Place Winners
RWJF Opioid Challenge: the Grand Prize award went to Sober Grid, a social network designed to support, assist, and educate those suffering from addiction and substance misuse. The Sober Grid platform incorporates a suite of geolocated support, a “burning desire” distress beacon, and coaching tools. For those looking to get help and support, the Sober Grid platform is a fantastic free utility.
RWJF AI Challenge: the Grand Prize award went toBuoy, a virtual triage chatbot designed to work on any browser. All too often we rely on quick online searches for health information and sometimes receive inaccurate or unreliable results. The Buoy system takes a more conversational approach and emulates similar techniques a doctor would use when diagnosing symptoms and speaking with a patient.
Second and Third place prizes were also awarded to the following organizations:
The New York City Economic Development Corporation andCatalyst @ Health 2.0 are thrilled to announce another round of Digital Health Marketplace matchmaking coming up on December 5th! Since 2013, the Digital Health Marketplace has connected digital health “Sellers” offering technology solutions to a diverse range of healthcare “Buyers” or institutions looking for tech-enabled solutions and partnerships. At the center of the Digital Health Marketplace is the successful curation of needs and solutions that lead to the development of commercialization and the rapid adoption of new health technologies. If you are an early stage startup looking for relevant pilot/commercial partners or a healthcare organization interested in adopting leading technologies, apply for your opportunity to be matched with relevant partners for one-on-one, in-person sales meetings.
Decision making is a daunting task. Combined with navigating health insurance jargon, scattered health information, and feeling crummy as you rush to find care during the onset of a cold, making decisions can be an absolute nightmare. However, artificial intelligence (AI) enabled tools have the potential to change the way we interact with and consume healthcare for the better. AI’s ability to comprehend, learn, optimize and act are keys to organizing the varying nuisances of the healthcare experience.
In a 2018 survey by Accenture, healthcare consumers indicated they would likely use AI for after hours care, support in navigating healthcare services, lifestyle advice, post-diagnosis management, etc. While AI in health is not limited to these functions, the report highlights consumers’ trouble in making informed healthcare decisions, hence this may be an area where AI can truly help.
The New York City Economic Development Corporation andCatalyst @ Health 2.0 are thrilled to announce another round of Digital Health Marketplace matchmaking coming up on August 23rd! Since 2013, the Digital Health Marketplace has connected digital health “Sellers” offering technology solutions to a diverse range of healthcare “Buyers” or institutions looking for tech-enabled solutions and partnerships. At the center of the Digital Health Marketplace is the successful curation of needs and solutions that lead to the development of commercialization and the rapid adoption of new health technologies. If you are an early stage startup looking for relevant pilot/commercial partners or a healthcare organization interested in adopting leading technologies, apply for your opportunity to be matched with relevant partners for one-on-one, in-person sales meetings.
For those interested in applying, submit the matchmaking application form by July 20th, 2018 at 11:59p ET. At that time, the Digital Health Marketplace team will match Buyers and Sellers based on expressed technology needs and relevant solutions. Selected participants will join us for a series of ~15 minute sales meetings at the NYC Genome Center on August 23rd, 2018. With the ultimate goal of a mutually beneficial partnership, the event is structured to bring the most relevant pairs together based on prioritized initiatives, with the goal of facilitating follow up discussions and potential long-term partnerships.
There is no shortage of digital health solutions in today’s healthcare climate and, as a Buyer, it is often challenging to find the time and resources to sift through them all. On the Seller side, it can be difficult to connect with prestigious institutions where your technology can be most impactful; the August Digital Health Marketplace Matchmaking session aims to address both obstacles in one convenient and exciting event! We’ve seen great success over the years as the Digital Health Marketplace matchmaking events have facilitated over 900 connections between health tech Buyers and Sellers to date.
Calling all NYC health tech Buyers! Calling health tech Sellers around the world! Submit your matchmaking application! Again, the deadline to apply to the Matchmaking Event is July 20th, 2018 at 11:59p ET. The Matchmaking Event will be taking place at the New York Genome Center on August 23rd, 2018 8:30a-12:30p. If you have any questions about the matchmaking process, please email email@example.com. We hope to see you in August!