We reach a web audience of 500,000 health care decision-makers and professionals. Our readership includes tens of thousands of doctors, med students, hospital and health plan executives and other industry observers, as well as a growing number of consumers interested in learning more about the business of healthcare .

The Wall Street Journal calls us “the leading insider voice inside the field.” The New York Times calls us “the authority.” Media critic Howard Kurtz describes us in the following way: ”The Health Care Blog often reads like an argumentative dinner party with smart, opinionated guests.”

THCB operates on a public interest publishing model similar to that developed by media outlets like National Public Radio, PBS and web based publications like ProPublica. Individual donors and supporting organizations agree to underwrite the site for a period of a year or longer.  As a thank you for support, sponsoring organizations are prominently identified as site supporters through logo display, exposure on the THCB network, social media mentions and many other benefits.

In the past we’ve worked with supporters to host online forums on specific issue areas and underwrite content channels relevant to their audience. THCB sponsors include GE Healthcare, AT&T, Kaiser Permanente, Xerox, Cisco, and many, many more

For more information how to support THCB, please contact executive editor John Irvine: john@thehealthcareblog.com.