So it’s the morning after the big Health 2.0 bash and the hangover is awful. My head is awash with flashing screens of medical alerts, rainbow-colored demos of virtual patients flitting from one personal health app to the next, and a blur of snappy, almost sneering answers to the same old questions about user adoption, ROI, and business models. I just spent two days getting high on health care’s highest high-concept, I can’t log into my own health plan’s portal to look up a simple eligibility thing, and it’s dull, gray cloudy morning in San Francisco.Whither the 2.0 revolution you’ve been reading about all week? Was the blueprint unfurled before the cognoscenti by Matt Holt and the NorCal health care keiretsu? Was there an exhibitor booth handing out the magic bullets, along with the usual pens and mugs? Um – no.Perhaps it’s my own perennial impatience with health care’s miserable status quo; perhaps it’s a sign of the inevitable coming of age for the 2.0 community, or space, or ecosystem, or whatever the corporate concept jockeys are calling a market this year. But at the risk of offending Matt and my other good friends in the keiretsu, this year’s conference felt for the first time oddly normative, almost reminiscent of other conferences like HIMSS and the World Health Congress, where Big New Health Care Ideas run headlong into The Great and Powerful Health Care Inertia Machine.
SAN FRANCISCO, Calif. – October 7, 2009 – Health 2.0 Accelerator member companies today joined together at the Fall 2009 Health 2.0 Conference to demonstrate a streamlined, consumer-centric integration among nine separate technologies creating a more streamlined user experience.
During the conference “Tools Panel”, eight Health 2.0 Accelerator members MediKeeper, change:healthcare, Sage, Kryptiq, MedSimple, Polka, ReliefInsite, PharmaSURVEYOR and Kinnexxus worked together to demonstrate a seamless, end-to-end user experience across disparate Health 2.0 applications. The demonstration enabled a consumer persona to sign into their personal health record and utilize their personal and clinical health information across several applications while using Microsoft’s HealthVault data sharing platform without having to re-enter information. The demonstration also utilized the Drug Code Lookup Service being piloted by member companies First DataBank and PharmaSURVEYOR that provides easy online access to First DataBank’s standardized drug codes to promote interoperability among Internet-based healthcare services.
Yes, today is the big day for Health 2.0 or rather the first of two huge days. In less than 7 hours Indu and I will be stepping onto the stage and six months of work, rehearsals and excitement come to a climax. Many thanks in advance to all the speakers, sponsors, staff, exhibitors, volunteers and members of the Health 2.0 community for coming. We’re ready (or close as we’ll ever be!)
I can’t hope to capture all that’s happening, but here’s two big pieces of news. Myca just received an investment from Sandbox, the Blues venture fund. You can hear an interview I did with Nat Findlay, Myca CEO from a few days back here. You can see Myca both on the Clinical Groupware panel on Day 1 (today!) and in a sponsored Deep Dive on day 2.
And Keas, Adam Bosworth’s company, is formally launching on Day 2 and gets its own article in the NY Times today. You’ll be hearing more about this, and platforms and unplatforms throughout the conference!
Finally, THCB & Health 2.0 has its own little news. JD Kleinke (the Arriana Huffington of health care!) is emerging from a long period of seclusion and both pens his first article as a a THCB contributor today, but is also a very late addition to the “Can Health 2.0 Make Health Care More Affordable” panel at Health 2.0 today!
John Halamka writes about the small but important meeting this week at Harvard Medical School hosted by Zak Kohane and Ken Mandl. Because of the impending arrival of about 1,000 of my best friends next week at Health 2.0, I couldn’t go to that meeting. But it may be very important in putting the “cats and dogs” together to think about ways for new platforms with players like Halamka and David Kibbe (who have not been on the same side of these issues) both taking part.
Meanwhile, yesterday Microsoft released My Health Info. I got a quick preview and it’s essentially a layer over HealthVault that allows both Microsoft and others to build widgets that can be arranged on sites like MSN Health (and presumably many more to come) which directly connect with the individual’s data in HealthVault. It essentially is the cool user interface that HealthVault has been missing and it’s more evidence of Microsoft’s serious intentions in consumer health care.
If you’re at Health 2.0 next week you’ll see Microsoft’s My Health Info and hear much, much more about what David Kibbe is calling Clinical Groupware, and also many demonstrations about we’re starting to call “unplatforms”.
While health reform is arguing about multiple amendments in Baucus’ committee and making some of us despair, the tech world is showing some real promise.
The Health 2.0 Accelerator was a glimmer in the eye of Commerce.net’s Marty Tenenbaum late in 2007. But under the dedicated leadership of Julie Murchinson and Aaron Apodaca, something quite remarkable is happening. The Accelerator is an industry consortium, mostly made up of very small Health 2.0 companies who are just getting started in their own young lives. But working together they’re integrating data and services in a way that’s going to make consumers’ use of online health tools very different from the patchwork we see today.
And the effort is getting attention. Today Kaiser Permanente announced that it was joining the Accelerator, moving alongside Sage and Catholic Healthcare West as corporate members. And in the wings is a major health care data player, who’s going to be adding their seal of approval next week.
What’s happening here is the evolution of an ecosystem—an ecosystem where innovation on the web and in mobile Health 2.0 is now finding ways to present itself to consumers and healthcare organizations in new ways.
I don’t want to let the cat out of the bag completely, but I think that anyone who’s interested in seeing the evolution of Health 2.0 and the evolution of health care consumer technology will be fascinated by what around a dozen Health 2.0 Accelerator members are going to show—together—at the tools panel at the Health 2.0 Conference next week.
In the meanwhile kudos to Julie and Aaron, to Erick & Linda von Schweber from PHARMASurveyor who’ve been founding board members and have driven the technical process, to the folks from Sage who were great early supporters and to the more than 100 people and companies who’ve been supporting the Accelerator.
They’ve all made a real difference. And it’s just beginning.
So in Austin every year they have this SXSW conference. Indu goes every year and raves about it. Last year Jay Drayer from CareFlash put me on a panel (but it didn’t get selected). This year he has a different group. But don’t worry, Feelgoodnow.com has proposed a panel entitled Sick Clicks: The Evolution of Health Online that will feature me and other buds including Susannah Fox, Associate Director of Digital Strategy at the Pew Internet & American Life Project,Catherine Ulbricht, founder of Natural Standard and Jay Parkinson, founder of HelloHealth.com.
The bizarre thing is that SXSW is a democratic event and you have to vote for it. So please go vote for us here. And if you want to vote for Jay Drayer’s motley crue, well they’re here (and they’re pretty damn good too…)
So, I get back from lounging on the beach in Hawaii to find that two strands of the THCB and Health 2,0 worlds have connected! At the Health 2.0 Conference we’re going to be hearing from 23andme, PatientsLikeMe, Pfizer, MedHelp, Within3 and more about the role that crowd-sourced data has on the future of decisions and discovery.
And then in the NY Times today there’s an excellent article all about this called Research Trove – Patients Online Data. And the author is THCB alumna Sarah Arnquist, who is now in Africa studying health care in Uganda.
Al Waxman is a healthcare entrepreneur who these days runs the Psilos Group, a venture firm that invests in health care services, health care IT and device and instrumentation companies. Among their better known investments are Active Health Management, Health Hero Network and Definity Health–now all acquired by publicly traded companies. This is a wide ranging conversation about Al’s investment philosophy, his desire to get VCs more involved in health care, his mistrust of politicians and where he thinks health care technology is headed. Here’s the interview.
Al will also be on a panel at Health 2.0 on October 6-7 talking about whether Health 2.0 can make health care more affordable.
Next week Matthew will be in a workshop with the folks from design firm IDEO and our friends from the Ix Center. In preparation we’re posting this article from IDEO’s Arna Ionescu who was at the recent joint Health 2.0 Meets Ix Conference on a panel moderated by the Center for Information Therapy’s President Josh Seidman. And if that wasn’t all incestuous enough, this post was originally on Josh’s blog over at Ix.
Thank you to those of you who participated in our interactive webinar last Tuesday. During the webinar we used IDEO’s design approach to tackle the challenge of providing effective Information Therapy (Ix) to a fictional character named Vernon, who has minimal resources and was recently diagnosed with high blood pressure.
To inspire solutions for this challenge, members of the IxAction
Alliance submitted images of unexpected learning moments in their daily
lives. These images spanned from public service billboards to Snapple
caps and restaurant placemats. In advance of the webinar, the IDEO team
synthesized the images into brainstorm questions.
The webinar attendees voted and selected the brainstorm question,
“How Might We leverage curiosity to prompt Vernon to engage with Ix?”
Following IDEO’s brainstorm rules attendees submitted ideas using the webinar software.
More than 30 ideas were generated in the ten minute brainstorm, and
a second vote allowed the attendees to select which idea to pursue
further. Attendees selected the “High Blood Pressure Club.” We
discussed “$10, 10 minute prototypes” – an approach that allows us to
try out fast and cheap experiments to gain insight before costly design
and implementation efforts.