Want to reach a monthly audience of between 60,000 and 100,000 healthcare-obsessed readers a month? You’ve come to the right place. We’re in the process of laying out our snazzy new media guide, but here are a few details about the site to get you started.

Who reads THCB?

We are pleased to say that THCB is now counted as required reading throughout the healthcare industry. Our reach is national. On average THCB is read on average by 85,000 – 100,000 unique visitors a month.

Our subscriber lists include readers at almost every hospital, medical center and physician group in the country. We are closely followed by businesses throughout the healthcare supply chain, from small suppliers to billion dollar industry giants.

We are also read by a steadily increasing number of consumers interested in our insider take on health and healthcare.

What’s Your Focus?

We cover the business of healthcare and the technologies that are transforming the industry and shaping the way Americans access healthcare. 

Corporate sponsorship packages

Most of our sponsors decide to become corporate supporters, an arrangement that offers a longer term presence on the site and additional advantages over traditional web advertising.Pricing starts at $7,500 and up for quarterly campaigns.

Please email executive editor John Irvine for details at john@thehealthcareblog.com. John can also be reached directly at 908.432.2922.

The Healthcare Marketplace

If you’re looking to reach healthcare professionals or consumers with a service you may want to consider a text classified. Text classifieds appear on the front page of the site and can also be purchased in sub sections or matched to specific posts. Discounts apply on buys of a quarter or longer. Please email ad_sales@thehealthcareblog.com for current rates and available specials.

Healthcare Marketplace ad units

125 x 125 ad units are available on the THCB front page and in the tech and op-ed subsections for a flat monthly rate. Check with ad_sales@thehealthcareblog.com for availability and rates.

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THCB BLOGGERS

FROM THE VAULT

The Power of Small Why Doctors Shouldn't Be Healers Big Data in Healthcare. Good or Evil? Depends on the Dollars. California's Proposition 46 Narrow Networking
MASTHEAD STUFF

MATTHEW HOLT
Founder & Publisher

JOHN IRVINE
Executive Editor

JONATHAN HALVORSON
Editor

JOE FLOWER
Contributing Editor

MICHAEL MILLENSON
Contributing Editor

ALEX EPSTEIN
Director of Digital Media

MICHELLE NOTEBOOM Business Development

MUNIA MITRA, MD
Clinical Medicine

Vikram Khanna
Editor-At-Large, Wellness

THCB FROM A-Z

FOLLOW US ON TWITTER
@THCBStaff

WHERE IN THE WORLD WE ARE

The Health Care Blog (THCB) is based in San Francisco. We were founded in 2004 by Matthew Holt and John Irvine.

MEDIA REQUESTS

Interview Requests + Bookings. We like to talk. E-mail us.

BLOGGING
Yes. We're looking for bloggers. Send us your posts.

STORY TIPS
Breaking health care story? Drop us an e-mail.

CROSSPOSTS

We frequently accept crossposts from smaller blogs and major U.S. and International publications. You'll need syndication rights. Email a link to your submission.

WHAT WE'RE LOOKING FOR

Op-eds. Crossposts. Columns. Great ideas for improving the health care system. Pitches for healthcare-focused startups and business.Write ups of original research. Reviews of new healthcare products and startups. Data-driven analysis of health care trends. Policy proposals. E-mail us a copy of your piece in the body of your email or as a Google Doc. No phone calls please!

THCB PRESS

Healthcare focused e-books and videos for distribution via THCB and other channels like Amazon and Smashwords. Want to get involved? Send us a note telling us what you have in mind. Proposals should be no more than one page in length.

HEALTH SYSTEM $#@!!!
If you've healthcare professional or consumer and have had a recent experience with the U.S. health care system, either for good or bad, that you want the world to know about, tell us about it. Have a good health care story you think we should know about? Send story ideas and tips to editor@thehealthcareblog.com.

REPRINTS Questions on reprints, permissions and syndication to ad_sales@thehealthcareblog.com.

WHAT WE COVER

HEALTHCARE, GENERAL

Affordable Care Act
Business of Health Care
National health policy
Life on the front lines
Practice management
Hospital managment
Health plans
Prevention
Specialty practice
Oncology
Cardiology
Geriatrics
ENT
Emergency Medicine
Radiology
Nursing
Quality, Costs
Residency
Research
Medical education
Med School
CMS
CDC
HHS
FDA
Public Health
Wellness

HIT TOPICS
Apple
Analytics
athenahealth
Electronic medical records
EPIC
Design
Accountable care organizations
Meaningful use
Interoperability
Online Communities
Open Source
Privacy
Usability
Samsung
Social media
Tips and Tricks
Wearables
Workflow
Exchanges

EVENTS

TedMed
HIMSS South x South West
Health 2.0
WHCC
AHIP
AHIMA
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