McKinsey Quarterly released an interesting study this week under the moniker, “What Consumers Want in Health Care." The central theme of the publication was the large and growing opportunity for a new type of health care “infomediaries” (who traffic in the flow, enhancement, and interconnectivity of information) to have a large and sustained impact in the transformation of our current system to a next-generation system required to meet the health needs of the future.
A few relevant quotes:
- Retail health consumers constitute a market worth hundreds of billions of dollars annually.
- Currently 116 million consumers have a choice of health insurance (expected to be 151M by 2011).
- Most consumers still do not “shop” for insurance — 74 percent will like purchase from current health insurer.
- People who do “shop” do so during moments of considerable change — and a full 41 percent either considered or changed insurance.
- Most people need additional guidance, education, and advice to make decisions.
- Innovative, cross-industry products that assist with the complex decision making will be highly valued by an influx of consumers eager for options but unsure where to turn.
Mckinsey has published a series of papers on the “retailization” of
health care and the convergence of health and financial sectors as the
transition continues. They are obviously seeing a compelling need for
an organization that can help aggregate data, analyze information, and
provide advisory services back to consumers in a personalized,
I am sure there will be something coming down the pike that will help you crossover to the next generation health care system.