About THCB

About THCB

Blogging Daily Red

The Wall Street Journal calls us “the leading insider voice in the field. The New York Times calls us “the authority.”

We’ve also been called “The New New England Journal of Medicine” and “Wired meets the Journal of the American Medical Association.”

THCB by the Numbers

The Health Care Blog is the leading online forum covering the business of healthcare and  the new ideas that are changing the health care industry. We’re read by a daily audience of 4,000 – 5,000 healthcare industry observers, decision makers and healthcare pros.

Who Reads Us

Our readers are executives at healthcare networks and organizations, policy makers on the state and federal level, decision-makers, doctors and nurses, med students, investors and entrepreneurs and consumers trying to come to grips with the changes impacting the healthcare system.

What We Cover

THCB covers the business of healthcare, national healthcare policy, technology and day to day health care news.

About THCB’s Bloggers

Our bloggers include some of the most influential voices in healthcare today as well as relative newcomers.  To learn about writing for us, check out our quick quidelines for bloggers below. Writers include Art Gunderman,  Ashish Jha, Farzad Mostashari, Matthew Holt, Tom Frieden, Uwe Rheinhard, Ceci Connelly, Charles Kenney, Elizabeth Dentzer, Jonathan Bush, Art Caplan, Shannon Brownlee, Joe Flower, Saurabh Jha, Trudy Lieberman and many, many more.

Underwriting THCB

THCB is supported by contributions from individual ands support from corporate underwriters. Our sponsorship model follows the example of the public interest approaches at media outlets like National Public Radio and PBS.

Past sponsors have included AT & T, GE Healthcare, XEROX, Kaiser Permanente, AthenaHealth and many more.

If you’re interested in learning more about participating email us at editor at thehealthcareblog.com

Corporate Sponsorship

Underwriters receive prominent exposure as a supporter of the online discussion around innovation and health policy that THCB hosts. You’ll get the standard benefits of sponsorship including ad unit exposure, logo placement, shout outs on the site, plus additional advantages depending on sponsorship level.

Social Media Sponsorships

We work with large corporations and organizations to extend the reach of their social media campaigns and marketing initiatives.


We work with corporations and government agencies to develop social media strategies and effective interactive campaigns.

Non profits + Startups 

We offer reduced rates for state and federal agencies, academic,  corporate underwriters at qualifying non-profit organization.

Editorial Calendar # update in process

Electronic Medical Records
Accountable Care Organizations
Meaningful Use
Social media
Industry news, deals and strategic hirings
Hospital acquisitions
Start ups
National health policy
Public Health

Healthcare, General

Practice management
Hospital management
Health plans
Specialty practice (Oncology, Cardiology, Geriatrics, ENT, Emergency Medicine, Radiology)
Quality, Costs
Medical education

Events we cover. Varies from year to year. If it’s not listed here, ask if we’re planning on coming this year.

South x South West
Health 2.0


We also accept advertising on an a la carte basis. Inquiries to ad_sales at thehealthcareblog.com

 THCB Marketplace 

PRICING: $250 / single week $450 / 2 weeks

Great for spreading awareness of your product launch, industry event, book release, conference, or webinar. You’ll get up to 300 words to make your case and may include a graphic (logo or image.) You may include bolded text, bulleted points, and links as you see fit.

Tip #1: Schedule your post to coincide with a major announcement, event or product release. Book well in advance.
 Tip #2: Run posts in the weeks leading up to your event

Options for Startup 

Getting involved on THCB is an awesome way to increase your visibility,  create buzz about your brand and get attention during and after the competitive conference season! This special package is normally priced at  $1,000 value but is discounted to $750 for startups/younger companies – but  only if you ACT NOW.

*THCB Startup Special for 90 days includes: *
– a one week, Marketplace post (details below)
– 300 x 250 ad unit for 5 days
– logo exposure on THCB
– listed as a THCB supporter for period of one year
– startup profile listing (details below)
– social media exposure shout outs
– discounts on upgrades to silver and gold level corporate sponsorships
– e-mail blast to THCB mailing list (silver and gold only)
– online networking event (gold only)

About your Marketplace post 

Tell us your big news! You’ll get 350 words to spread word about deals, new  product launches, funding breakthroughs. etc. Your announcement will be  broadcast to the world over the THCB and Health 2.0 Twitter channels.  You’ll also get a mention in the THCB reader, our newsletter to our healthcare obsessed readers.

About your startup profile 

A great way of letting people know about what you’re up to and get a sneak  peak at your awesome new world changing product or service. We’ll give you 450 words to share details on your company, your genius leadership team and  your plans to change the world. You’re free to include your company logo bolded text bullet points and eye catching artwork. Let your creativity run

I’d like to write for THCB.  How can I get involved?

THCB publishes original posts and reprints on the business of health care, economics, health tech and national health care policy. If you’d like to write for us, you can either send us a brief pitch outlining the story you have in mind or submit a completed post.  We often crosspost pieces that have appeared on smaller sites or personal blogs, putting bloggers on the national stage. We periodically republish opinion pieces that have appeared in national outlets such as the Washington Post, Los Angeles Times and the New York Times in cases where authors control copyright. As a general rule, permissions for unpaid works revert to authors after a set period of time. This is typically 3 days to a month. If you’re not sure about rights to your work, check with your editor- it’s always a good idea to make sure.

Post Guidelines

Opinion pieces should run between 500 – 750  words.  Features and product reviews can be longer, although the rules of good writing apply.  Your submission should include a brief bio, explaining who you are and what qualifies you to speak. Feel free to send a web-friendly head shot, although our editors will choose a layout that matches our editorial needs.  You can submit your post in either plain text format or HTML. We also take documents saved in Microsoft Word and Apple Pages format.

We’re not exactly sure why, but posts where authors engage commenters significantly outperform those where they do not. So it’s a good idea to weigh in.

Media Requests

Publisher and Editor Emeritus Matthew Holt: matthew@matthewholt.net.

Executive Editor John Irvine at john@thehealthcareblog.com.

Associate Editor Maithri Vangala can be reached at maithri@thehealthcareblog.com.

Follow THCB by E-mail

If you’d like to be emailed updates when we publish important new posts, you can sign up for the THCB Reader here.

@THCBStaff on Twitter

You can follow THCB on Twitter at @THCBStaff.