In the era in which wellness vendors were still claiming an ROI on wellness (and more and more are not), I asked a number of them how they calculated the ROI. Not one calculated the ROI in a way that a steely-eyed CFO would endorse.
Below is a partial list of costs wellness vendors should be considering, but rarely if ever do consider. If you have a wellness program and want to look for an ROI please start with this list:
- Wellness vendor fees
- Communication costs
- Investments in materials (i.e. Fitbit) and facilities (i.e. onsite fitness centers)
- The cost of biometric tests and health assessments